Flipkart is an Indian e-commerce company based in Bangalore, Karnataka, India. It was founded by Sachin Bansal and Binny Bansal in 2007.
The service competes primarily with Amazon‘s Indian subsidiary, and the domestic rival Snapdeal. As of March 2017, Flipkart held a 39.5% market share of India’s e-commerce industry. Flipkart is significantly dominant in the sale of apparel (a position that was bolstered by its acquisition of Myntra), and was described as being “neck and neck” with Amazon in the sale of electronics and mobile phones. Flipkart also owns PhonePe, a mobile payments service based on the Unified Payments Interface (UPI).
In August 2018, U.S.-based retail chain Walmart acquired a 81% controlling stake in Flipkart for US$16 billion, valuing it at $20 billion.
Flipkart launched voice assistant for online grocery store in July, 2020. it is the voice first conversational Artificial Intelligence platform called ‘Supermart’ designed for the convenience of the users.
House brands
Flipkart maintains several house brands, including Citron (home appliances) and Digiflip (formerly for electronics and accessories). In 2017, Flipkart launched additional brands, including Billion (smartphones), Smartbuy (electronics accessories, effectively replacing Digiflip),MarQ (for large appliances, although its launch was faced with a trademark dispute with an existing company, Marc Enterprises).
In 2019, Flipkart began selling Nokia-branded televisions. A 55-inch, Android TV-based 4K Smart TV was the first product released under that licensing agreement.[117] A 43-inch TV was unveiled on 4 June 2020.
Flipkart Video
Flipkart has launched in app streaming named Flipkart Video as part of a new direction they want to move and to match its competitors like Amazon who are offering premium video options in August 2019. The initial line up of content is curated from the service providers like Viu, Voot and TVF.
Flipkart Video Originals
To strengthen its content offering in Flipkart Video, Flipkart forayed into original content offering which was named Flipkart Video Originals. The first show was launched on October 19, 2019 named Backbenchers, hosted by Farah Khan.
Flipkart Video is an India-based OTT video streaming platform operated by Walmart-owned Flipkart. It was launched in 2019 and has lined up content from partners like Voot, Arre, Viu, TVF, Pocket Aces’ Dice Media and more. In October 2019, it announced its first original series Back Benchers, a quiz show hosted by Bollywood film producer and director Farah Khan, which features Bollywood celebrities as students and host Farah as the dean of the school. Bollywood celebrities who appeared on the show are Anil Kapoor, Shilpa Shetty, Kartik Aaryan, Ananya Pandey, Bhumi Pednekar, Tapsee Pannu, Janhvi Kapoor, Malaika Arora amongst others.
You can simply click on the claim rewards icon in the Flipkart Plus Zone. You can also go through this table to find the offers on which you can use the Super coins.
For Plus Members
| Offers | Super Coins |
| MOJO Pizza Rs.200 off | 100 |
| Flipkart Flight, Rs.500 off | 100 |
| Hungama Music (1 year) | 100 |
| Hungama Play ( 1 year) | 100 |
| YouTube Premium ( 6 months) | 150 |
| OYO Wizard Gold Membership | 200 |
| BookMyShow Rs.300 off | 250 |
| Pizza Hut, Rs.300 off | 300 |
| Ola Outstation 50% off, up to Rs.500 | 350 |
| Zee5 subscription (1 year) | 350 |
| BookMyShow Rs.500 off | 500 |
| Ola Outstation 50% off, up to Rs.1000 | 600 |
| Hot Star Premium (1 year) | 750 |
| Tinder Plus (6 months) | 750 |
| Zomato Gold (1 year) | 750 |
| BookMyShow Rs.1000 off | 750 |
| Ola Drive Rs.1000 off on self drive cars | 750 |
| Myntra Voucher worth Rs.1500 | 1000 |
| Flipkart Gift Card worth Rs.5000 | 2500 |