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This post will show you an optimal process for creating content and to How to become a content writer. It is not endorsing posting content just for the sake of it. With great power, comes great responsibility!
Don’t show Content down the throat of your fan’s. Instead, always spoon feed them your best pieces. This way they will always be left hungry for more and then you became pro content writer.
Do you want to not only produce content but produce great content that you simply cannot turn your attention away from?
I bet you do! Learn the exact methodology I use when producing content not only for Instagram but for all social media platforms that will turn you into a content machine.
How to become a Content Writer step by step guide.
- RESEARCH
Your audience and make content that answers their biggest pain points.
- CUSTOMIZE
The knowledge that you have so it clearly articulates your brand.
- CRAFT
In sync with the previous 2 points + the social media platform you are on.
RESEARCH
In this phase, you should utilize the understanding of your audience and research relevant lessons that your followers will appreciate. I personally utilize 2 methods for generating ideas :
ACTIVE
Doing a survey in which I actively seek feedback from my audience on the type they would be most interested in.
PASSIVE
I generate most of my ideas with Content Writer. By showing empathy with your audience and have an understanding of your content plan, you can let your subconscious come up with ideas based on priming yourself beforehand.
CUSTOMIZE
A single message can be said in a thousand different ways. Make sure you are consistent in every touch point of your brand. In a nutshell, this means:
–The Voice: Talk the same way;
–The Visuals: Look the same way;
–The Purpose: Serve your audience the same way
CRAFT
Every social media platform has a unique language or at least a dialect. Your content must speak it or it will get rejected.
Memories your W.H.W (Who, How, Where) and you shall be fluent in the language of social media marketing.
How to generate Content ideas
Generating Content ideas is hard For Content Writer!
I failed at it for a long time. I thought that i just wasn’t the creative type until i built a process for Content ideas generation it’s simple.
Today, we are going to take a closer look at how exactly I generate content ideas. Something, that is incredibly difficult for most creators in the space.
Using this process you will be able to become a true content machine and #10 x the ideas you generate daily!
STEP : 1 – ACTIVE
STEP : 2 – PASSIVE
DONE
In step 1 you prime your brain on a given topic.
In step 2 you give your subconscious mind time to convert the information into ideas. Your mind is a muscle. Train it and reap the rewards!
My process is as easy as that. Ideas are no longer a problem for me. Use this method and see for yourself a Content Writer!
How to make Content unique
In the previous we looked at:
- Content creation process
- Content research process
Now let’s us make our content unique. A single lesson can be shared in a number of ways. Different people share lessons differently.
The lesson depends on the teacher
Scroll down to learn how to became a unique teacher.
THE PROCESS
Research Your Audience :
This is the first and most crucial step. Knowing who you serve will enable you to craft your tone of voice, visuals and brand.
Understand Your Position In The Market:
In step 1 you learned who you are going to serve. Now define how you are going to serve them. Pay attention to this step as it has to capture the interest of your audience.
Craft Unique Brand Promise :
Based on the information you have gathered in step 1/2 you can now craft your unique brand promise. Create it in an attention-grabbing way. You have to capture your audience here.
Set in Store Your Brand Blueprint :
Swipe to the next slide for tools to help you with the creation of your brand blueprint.
THE TOOLS
SUMMARY
- HAVING A CONTENT CREATION PROCESS IS NOT ENOUGH
- YOU HAVE TO STAND OUT FROM THE SOCIAL MEDIA NOISE
- THIS CAN HAPPEN THROUGH THE CREATION OF A BRAND
- THIS WAY THE TEACHER CAN SHARE LESSONS IN A UNIQUE WAY
- BUILD A BRAND BY RECOGNIZING YOUR AUDIENCE AND POSITIONING
- USE THE RESOURCES I SHARED TO BUILD AND MONITOR YOUR BRAND
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